Ronald G. Drozdenko, Ph.D., is Professor and Co-Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. His courses include Strategic Marketing Databases, E-Commerce and Internet Marketing, Product Development and Management, Marketing Research, Consumer Behavior and Marketing Management.

Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, internet marketing and marketing database analysis.

Dr. Drozdenko co-authored with Perry Drake Optimal Database Marketing:  Strategy, Development and Data Mining and also has published professional and academic articles and book chapters.  His current research interests include business ethics, product pricing and purchase risk.  He also serves on the Editorial Board of the International Journal of Revenue Management.

Dr. Drozdenko holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology and the Academy of Marketing Sciences.

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* 2005 Article on Risk and Discount Levels in the Journal of Product & Brand Management

* 2006 Curriculum Vitae