Sell Yourself and Not Your Art

New Langton Arts, San Francisco, CA, Performance April 2003

In this performance Sean Fletcher and I tried to contextualize the American self-help movement and apply its principles to art. We started out by reading excepts from 'Poor Richard's Almanac' by Benjamin Franklin, 'How To Win Friends and Influence People', by Dale Carnegie and 'Think and Grow Rich', by Napoleon Hill. We invited a Dale Carnegie instructor to work with the audience in a session called 'Selling Yourself and Not Your Art' to instruct artists in how to approach a gallerist and be "successful". The performance analyzed a peculiarly American do-it-yourself impulse, touched on class and political issues, and brought the ideal of artistic integrity squarely up against the current corporatization of our culture.

Fletcher Work
Reichert Work