www.fake-i-d.com November 2000
All new parents are faced with the difficult task of naming their baby but few would give that responsibility to someone they don't know. During this performance Isabel Reichert will auction off the right to name her baby in the Art category of eBay to the highest bidder. Through this action Reichert raises questions about the moral culpability of the artist as provocateur, the consumer as responsible citizen, and corporations as spatial infiltrators. Reichert is concerned with creating a dialogue about the nature of artistic practice in an economy increasingly hostile to the artists who construct it. Berkeley artist Gail Wight will discuss the performance and its ramifications in an original piece of writing which will accompany the performance on AIR.